Monday, November 25, 2013
We don’t usually write much about buyouts here at DVICE. Buyouts usually go something like this: big company pays a crap-ton of money for smaller company and then we never hear from the smaller company again. Whoopty doo.
But Apple’s latest buyout of PrimeSense for $360 million is worth some discussion because the company’s tech could become part of the building blocks for the living room of the future. That, or we could be looking at some serious Minority Report-type tablets or Macs.
PrimeSense was the company behind the 3D depth camera tech in the original Kinect (Microsoft has since moved on with its own in-house tech for the Xbox One’s Kinect). Microsoft talked the big talk in 2010, and the hacks were a nice distraction, but ultimately, Kinect’s primitive technology only managed to make us look like silly fools dancing around to Dance Central in front of our TVs.
- Michael del Castillo
- Upstart Business Journal Technology & Innovation Editor
The UpTake: Enon Landenberg is taking augmented reality into uncharted territory by integrating it with artificial intelligence.
Augmented reality took another step towards being something more than just a gimmick with today’s announcement that Infinity AR has partnered with Beyond Verbal, an Israeli startup that decodes and measures human emotions in voice.
“Augmented reality is the front end. It’s just presentation,” said Infinity AR founder Enon Landenberg in an interview with Upstart Business Journal. But this new partnership, according to Landenberg, will enable users to determine if a potential investor is lying during a business meeting, or if a romantic interest means it when she tells you she’ll call later.
“We don’t need to develop tone recognition,” he said. “We take it from Beyond Verbal.”