- Michael del Castillo
- Upstart Business Journal Technology & Innovation Editor
The UpTake: Enon Landenberg is taking augmented reality into uncharted territory by integrating it with artificial intelligence.
Augmented reality took another step towards being something more than just a gimmick with today’s announcement that Infinity AR has partnered with Beyond Verbal, an Israeli startup that decodes and measures human emotions in voice.
“Augmented reality is the front end. It’s just presentation,” said Infinity AR founder Enon Landenberg in an interview with Upstart Business Journal. But this new partnership, according to Landenberg, will enable users to determine if a potential investor is lying during a business meeting, or if a romantic interest means it when she tells you she’ll call later.
“We don’t need to develop tone recognition,” he said. “We take it from Beyond Verbal.”