Many international companies such as Beyond Meat, Impossible Foods, OmniFoods and Whole Perfect Food are targeting China as the next growth market for alternative meat. Local players such as Zhenmeat and Z-Rou have already successfully made it into supermarkets and restaurants across the country.

Shifting our diet towards alternative meat tackles the main source of biodiversity loss and is the most direct solution. China, as a massive meat consumer, can play a vital role in making plant-based alternatives mainstream.