Netra, co-founded by Shashi Kant SM ’06, uses artificial intelligence to help companies sort and manage video content.

At any given moment, many thousands of new videos are being posted to sites like YouTube, TikTok, and Instagram. An increasing number of those videos are being recorded and streamed live. But tech and media companies still struggle to understand what’s going in all that content.

Now MIT alumnus-founded Netra is using artificial intelligence to improve video analysis at scale. The company’s system can identify activities, objects, emotions, locations, and more to organize and provide context to videos in new ways.