The pandemic has upended the way people buy—online retail has soared as high-street shops and malls close. Brands are now racing to exploit one of the most important weapons in the battle for buyers: their customers’ data.

Read our special report on the future of shopping here: https://econ.st/2Q8XQC2

Read more of our business coverage: https://econ.st/2OsXUw2

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How online sales are affecting supermarket profits: https://econ.st/3ctYwcE

Are brands turning their backs on Amazon? https://econ.st/3cBLGZQ