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Elon Musk Is Taking Tesla Beyond Rivals: Long-Term, Big-Picture Thinking

Anyone who has followed the career of Elon Musk knows that he formulated a set of goals many years ago, and has worked tirelessly and methodically to reach those goals, a process that he knew would take years or decades. Even casual observers are familiar with Tesla’s Master Plan, a three-part strategy to bring a mid-priced EV to the mass market.

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