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A multibillion-dollar shopping obsession goes mainstream in China

Posted in biotech/medical, internet

Hu is part of a rising class of creators in China who are racing to get in on live-stream shopping, an emerging form of retail that has grown into an industry worth an estimated $66 billion. Although the trend has been part of Chinese internet culture for years, analysts say the coronavirus pandemic has made it mainstream.


A rising class of creators in China are racing to get in on live-stream shopping, an emerging form of retail that has become an estimated $66 billion industry.

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