A new general language machine learning model is pushing the boundaries of what AI can do.

Why it matters: OpenAI’s GPT-3 system can reasonably make sense of and write human language. It’s still a long way from genuine artificial intelligence, but it may be looked back on as the iPhone of AI, opening the door to countless commercial applications — both benign and potentially dangerous.

Driving the news: After announcing GPT-3 in a paper in May, OpenAI recently began offering a select group of people access to the system’s API to help the nonprofit explore the AI’s full capabilities.