Three Square Market was a test case, the first company in the US to offer implants to employees on a public stage. But the highly charged reaction, which linked the devices not only to pernicious surveillance but to a vision of tech-apocalypse, raised a question that Österlund is still grappling with: is the world ready for technology to get under the skin?
As implants grow more common, experts fear surveillance and exploitation of workers. Advocates say the concerns are irrational.