Herbs to increase breast milk supply and heal the spleen. Traditional remedies which promise to cure insomnia and acne. Secret cancer treatments that have been ignored or suppressed by Western medicine.

Practitioners of Traditional Chinese Medicine (TCM) have a long history of making outsized claims, not least in the case of fertility and virility, where demand for tiger penis and rhino horn has devastated wild populations.

Quackery and false claims exist in all branches of medicine, but doctors in Europe are concerned that unverified claims made under the guise of TCM are being spread worldwide by social media, inadvertently aided by the World Health Organization (WHO).