Customers can trim branches for $35 a pound or cut down the whole plant (like a Christmas tree) for $25 a pound. In a video of the field’s grand opening, a customer buys a 15-pound plant for almost $400.

That may sound pricey, but considering you’re lucky to find most refined hemp products for $25 an ounce, it’s a bargain, according to the farm’s customers, who tell the local newspaper, they’ll be using the plant’s flowers to make CBD oil, lotions and tinctures for pain, anxiety, depression and insomnia.

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Instead of conventional row crops, they now grow one of the most lucrative plants on the planet.

Ben and Taryn Marcus were first in line to get their state license to grow 7000 hemp plants on 3 acres last spring. They got their seeds in the ground just in time for a bountiful harvest this fall and are now enlisting the public’s help in picking it.