These days, it seems like every brand is trying to leverage machine learning to imbue their products with special powers — and, most importantly, make an extra buck in the process.

But does your next electric toothbrush really need a dose of AI? Oral-B’s says its new $220 electric toothbrush, called “Oral-B GENIUS X with Artificial Intelligence,” will leverage data from sensors inside the brush head and Bluetooth to deliver AI-derived brushing tips through an app. The future is now, huh?