Technology entrepreneurs delight in disrupting established industries, from textiles to healthcare to agriculture.
Changes in automotive manufacturing have been tougher to sell because no matter how many computers are put under the hood, the cars themselves “are still being built on 100-year-old concepts,” Daniel Barel, CEO of Israeli automotive startup REE, tells ISRAEL21c.
REE aims to bring the vehicle’s very design into the 21st century. Gone is the engine in front and the traditional mechanics around steering columns, suspension, transmission and more.