Dehgan hopes that the organization’s prizes and other initiatives will bring innovative solutions to conservation’s deepest problems. Hundreds of people have already been lured in through challenges and engineering programmes such as Make for the Planet — a multi-day, in-person event — and an online tech collaboration platform called Digital Makerspace, which matches conservationists with technical talent.

Standard efforts have failed to slow the pace of extinctions, so Conservation X Labs is trying a fresh approach.