Blog

Underwear You Can Wear For Weeks at a Time Without Smell Is Finally Here, Start-Up Claims

12.29.
2018

2019 is off to a great start.

A Danish startup called Organic Basics claims its underwear will remain fresh through weeks of wear, eliminating the need for frequent washing.

And this could be a boon for the environment — if it’s actually true.

When your sweat meets your clothing, it creates an ideal environment for bacteria. It’s this bacteria that actually produces a foul-smelling odor.