Innovation has real costs—monetary, psychological, intellectual and effort-based—that need to be addressed or mitigated if you want people to actually innovate.

There’s an archetype in media that destruction and upheaval brings out the best ideas and creates jobs. In literature and in society, upheaval, necessity and desperation are portrayed as the prime motivators of innovative behaviour. The problem is that outside of soap operas and medical dramas, people usually have something to lose.