September 27 is World Tourism Day, which has been celebrated each year by the United Nations World Tourism Organization since 1980. The theme this year is “Tourism and the Digital Transformation,” as digital technology has permeated the tourism industry.

Virtual reality, augmented reality, artificial intelligence, Internet-plus — these terms have gradually become familiar to people travelling in China, as the country is heading to its tourism industry 3.0. A wide range of cutting-edge technologies have been innovatively applied in almost every part of China’s tourism industry.

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