While accidents have happened, one of the most appealing things about autonomous vehicles is their capacity to make our roads a safer place. Now, insurance companies are starting to offer financial incentives to promote adoption.

Britain’s largest automobile insurance company, Direct Line, has announced a 5 percent discount for customers who activate Autopilot functionality in their Tesla. It follows in the footsteps of Root, a startup that offers a similar promotion across nine states in the US.

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