She goes on to detail which expressions and messages can increase public acceptance and which have proven to be counterproductive. Related cognitive biases are also briefly discussed.

Elena is a LEAF/Lifespan.io Director of the Board and the head of its Outreach/Fundraising committee, and has been a longevity activist and advocate since 2013. Since then she has organized educational events to make new evidence-based methods of healthy life extension more popular, and is member of the Russian transhumanist movement.

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