Not long ago, your parents might’ve noticed a kid staring at a smartphone in their front yard. There wasn’t anything there. The kid was just…hanging out. What they didn’t know? Said kid was gazing through a digital window and seeing a mythical beast in their well-manicured roses.
This youngster was playing an augmented reality smartphone sensation called Pokémon Go that swept the online masses before fading back. But don’t confuse ephemerality for significance. Pokémon Go’s simple yet viral appeal suggests AR is going to be huge.
“The reason I’m inspired by this? I don’t think Pokemon Go is the pinnacle of AR. It’s kind of like the Solitaire for Windows 3. It’s a killer app at a certain time, a big milestone,” John Werner said at Singularity University’s Exponential Manufacturing Summit in Boston.