Google announced that it will be turning to machine learning to help it identify objectionable content, which caused over 250 brands to freeze their ad spend with YouTube and Google display.

In a statement provided to Business Insider, Google said the new tools will “help enforce our revised policies and identify content that may be objectionable to advertisers.”

Google said it would also be offering brand safety reporting by working with third party partners, like Integral Ad Science and comScore.

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