The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we’re expecting a ton of great announcements on the horizon.

From the HoloLens developers edition release and ever-churning Magic Leap rumor mill, to Pokémon Go and the resurgence of the smart glasses movement, augmented, mixed, and virtual realities have been all over the place in 2016. So, it’s no surprise that for its second year, CES will dedicate an entire section of the floor to augmented reality called the Augmented Reality Marketplace.