(FoxNews.com) — Food producer Del Monte has received approval from the Food and Drug Administration to start selling a genetically engineered pineapple with pink flesh.

The new species Ananas comosus has been given the more consumer-friendly name of the “Rosé” and, according to The Packer, Del Monte has quietly been working on the fruit’s development since 2005.

So what makes the usually golden-colored fruit pink? The patened pineapple DNA is injected with a healthy dose of lycopene, the bright red pigment found in tomatoes and watermelons.