After ten years of waiting, Tesla has revealed the Model 3, the vehicle that CEO Elon Musk hopes will take the electric car to the masses.

At the unveiling of the Model 3 this evening at the company’s design studio in Hawthorne, California, Tesla CEO Elon Musk said the car will deliver at least 215 miles of range beginning at just $35,000 — that’s a bold claim, and an important one for Tesla to meet. Musk is “fairly confident” that deliveries will begin by the end of 2017, and “you will not be able to buy a better car for $35,000, even with no options.”