Apple and any other tech company with an interest in consumer interactive experience (communications, gaming, internet, video/ streaming media) knows you will need VR to remain relevant; and who can do it best will be king.
Rumors are stating that Apple is investing heavily in virtual and augmented reality solutions.
Apple representatives are said to be visiting Stanford University’s Virtual Human Interaction Lab quite a bit more often. Founding director Jeremy Bailenson told the folks over at The Wall Street Journal that Apple’s recent visits were the first since the lab that was founded in 2003. Bailenson had the following to say regarding the matter:
Apple hasn’t come to my lab in 13 years, except they’ve come three times in the last three months. They come and they don’t say a word, but there’s a data point for you.