In the near future, car buyers may find themselves putting on Microsoft’s HoloLens augmented reality headset in order to check out a Volvo in a kind of virtual showroom. The car manufacturer has announced a partnership with Microsoft to incorporate the HoloLens into the car buying experience. The concept they debuted today images a customer and car dealer putting on the headset and interacting with a holographic car.
The HoloLens would allow users to do the typical things one would expect when shopping for a car, like comparing colors and wheel rims, as well as much more, like inspecting a projection of the engine from any angle, getting a view of what it’s like to sit inside, or experience demonstrations of a car’s unique features.