1980s hero Marty McFly travels to Oct. 21, 2015, in Back to the Future II, otherwise known as this Wednesday — and nobody is more excited than the brands.
In a partnership with Verizon, ride-sharing service Lyft will be bringing a fleet of DeLorean DMC-12s to New York City to offer users free rides on Back to the Future day, Oct. 21, 2015.
See also: Live your ‘Back to the Future’ dreams with Ford’s $1.21M flux capacitor.