“We are interested in now, most of us,” says Robert Grass, a researcher in chemistry at ETH Zurich. “We buy our furniture in Ikea. We don’t care if in 10 years it falls apart. With information it is similar. We don’t think into the future.”

But Grass isn’t like most of us. His team, which is exploring how to use DNA as a data storage mechanism, is one of several academic and commercial entities grappling with the challenge of protecting data against the elements over time spans stretching out to millions of years. Read more