“Nara is essentially a matchmaking system that finds and understands entities in any data set, from people and places to businesses and abstract concepts, then builds a massive knowledge graph that shows weighted links between those entities. Wilson says Nara inserts users right into that knowledge graph to offer personalized recommendations. Knowing a bit about the user is what allows Nara to light up other things they might like. And the system can scrape public databases to enhance its knowledge.”