by Daniel Roberts — Fortune

For all the media coverage, and for all the venture capitalist interest, the average person on the street still knows nothing about bitcoin.

According to a study released by the nonprofit Coin Center last month, 65% of the general public is “not at all familiar” with the digital currency or its underlying technology. Of those who do have some awareness, 84% have never used it.

That hasn’t stopped authors from rushing in to churn out books on bitcoin. In 2014, hundreds of books were published on the topic. Why are business writers so intrigued? Fortune spoke to the authors of three recent serious books on the topic. Below are five questions from each conversation.
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