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The Social Science Behind Online Shareablity

Posted in internet

Laura Bliss — CityLab
Image Flickr/mkhmarketing
Judging from some of Facebook’s most viral images in history—textbooks wrapped in paper bags, futuristic beach houses, Barack and Michelle mid-hug—it seems safe to say that, content-wise, a mix of nostalgia and aspiration makes ‘book users click, like, comment, and share. On Flickr, it’s cool nature shots. Instagram loves the Kardashians.

But favorite subjects come and go, while the viral cycle lives on. What if you could predict the kinds of photos most likely to strike a nerve? Given the incredible amount of data available on how online users engage with images, is there a way to measure the objective qualities of an image’s shareability?
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1 Comment so far

  1. I spend my time recording videos speaking of biology and science, posting and e-mailing.. And I receive minimal shares and commentary.. I down load an image of my Granddaughter eating her Nana’s flowers, and it receives 100’s of hits.. Go figure.. Ha.. Examine this mouths second posting to answer some questions received on FB and by e-mail.. Examine at http://adamandevewordresearch.blogspot.com/ wherein ageing has been found, and the cure located.. This months very eye opening of why we need so much funding.. Respect

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