Adele Peters — Fast Company

In another Tokyo suburb, a cartoonesque robot named Pepper, the first robot designed to respond to human emotions, is joking with customers at a store selling mobile phones.

While Japan has been a robot-friendly place for a long time, the number of robots is now booming, even as its human population is not. In the next five years, the country hopes to build 20 times more of them. One industry leader suggests that the country should invest in 30 million robots—nearly the same population as greater Tokyo—as part of a plan to regain a spot as the world leader in manufacturing.

“What you’re seeing in Japan is a much more aggressive approach to purchasing robots,” says Mike Zinser, a partner at Boston Consulting Group, and co-author of a new study about how robotics will transform manufacturing. “They’ve got a real potential to see significant cost savings, and also an improvement in competitiveness relative to other countries over the next decade.“
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