Written By: Cameron Scott — Singularity Hub
Back when Google was first getting started, there were plenty of skeptics who didn’t think a list of links could ever turn a profit. That was before advertising came along and gave Google a way to pay its bills — and then some, as it turned out. Thanks in part to that fortuitous accident, in today’s Internet market, advertising isn’t just an also-ran with new technologies: Marketers are bending innovation to their needs as startups chase prospective revenue streams.