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Almost two months to the day after Uber loaded its fleet of self-driving SUVs into the trailer of a self-driving truck and stormed off to Arizona in a self-driving huff, the company is preparing to launch its second experiment (if you don’t count the aborted San Francisco pilot) in autonomous ride-hailing.

What’s different is that this time, Uber has the blessing from Arizona’s top politician, Governor Doug Ducey, a Republican, who is expected to be “Rider Zero” on an autonomous trip along with Anthony Levandowski, VP of Uber’s Advanced Technologies Group. The Arizona pilot comes after California’s Department of Motor Vehicles revoked the registration of Uber’s 16 self-driving cars because the company refused to apply for the appropriate permits for testing autonomous cars.

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Going straight to Level 5 may hurt Ford in the short-term, as competitors will be able to offer some self-driving functionality to customers that want it. However, the decision let’s Ford power on ahead with its driverless dream, which it aims to have on the road by 2021.


Ford plans to skip ‘Level 3’ autonomy and shoot right for Level 5, the highest level of car automation. The automaker decided to skip the midway point after it noticed a few of its engineers dozing while testing semi-autonomous vehicles.

Even with “bells, buzzers, warning lights, vibrating seats and steering wheels, and another engineer in the passenger seat” the engineers struggled to maintain situational awareness, according to Raj Nair, Ford’s chief product development officer.

See Also: Ford rolls out gas- and driver-less fleet of tomorrow

Nair said the more the engineers became comfortable with the self-driving tech, the less attention they paid to the road. This could be a major issue for automakers deploying Level 3 cars, which cede some control to the human driver.

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Technology can be a catalyst for the creation or destruction of jobs, but historically, it has always ultimately created more opportunities for employment, not less. That’s not stopping many from speaking out against Amazon Go for its potential to increase unemployment, though.

According to Ford, however, the implementation of automation technology is inevitable because it has obvious advantages for both consumers and retailers. “I don’t think we can stop it,” he says. “It’s a part of capitalism, that there’s going to be this continuous drive for more efficiency.”

While many have been focusing on manufacturing and transportation as the industries that will be hardest hit by automation, Amazon Go is an example of how tech that exists right now could replace retail salespersons and cashiers, jobs that had the highest employment numbers in the U.S. in May 2015 according to the Bureau of Labor statistics.

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Ford is investing $1 billion in a secretive artificial intelligence startup headed by former Google and Uber execs to advance its self-driving car efforts.

The startup, Argo AI, was founded by Bryan Salesky, the former director of hardware for Google’s self-driving-car efforts, and Peter Rander, Uber’s engineering lead at its autonomous cars center.

The $1 billion investment will be spread out over five years as Ford looks to commercialize its self-driving technology by 2021.

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My niece shared this with me; and the 1st thing of course that came to mind was VR/ AR funerals/ ceremonials as so many including myself cannot always be there doesn’t mean we could not engage/ participate in an event like a funneral or wedding. Maybe marriage via VR is a business just like a funeral via VR could be.


MEMPHIS, Tenn. (localmemphis.com) — A funeral home off Lamar Avenue is offering a different service from its competitors. You can drive up, say your final goodbyes to your loved ones, and you don’t even have to get out the car.

Ryan Bernard, owner of R. Bernard funeral home, says he got the idea from a funeral home in California. His main goal is to make it more convenient for families who are already dealing with losing a loved one.

Bernard wants his funeral home to stand out from the rest, so his family business is offering drive-thru services.

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