The human brain needs to suppress obvious ideas in order to reach the most creative ones, according to scientists at Queen Mary University of London and Goldsmiths, University of London.

Creativity requires us to break away from more common and easily reached ideas but we know little about how this happens in our brain.

A new study, published in the Proceedings of the National Academy of Sciences, shows that brainwaves play a crucial role in inhibiting habitual thinking modes to pave the way to access more remote ideas.