Research and development is focused on developing new means of data storage that are more dense and so can store greater amounts of data, and do so in a more energy efficient way. Sometimes this involves updating established techniques: recently IBM announced a new magnetic tape technology that can store 25 gigabytes per square inch, a new world record for the 60-year-old technology. While current magnetic or solid-state consumer hard drives are more dense at around 200 gigabytes per square inch, magnetic tapes are still frequently used for data back-up.
However, the cutting edge of data storage research is working at the level of individual atoms and molecules, representing the ultimate limit of technological miniaturization.