Apple just announced onstage at its Worldwide Developer’s Conference that Apple Pay is getting person-to-person payments. The feature will come in iOS 11, which was announced onstage, and will be available later this year.

It’s an obvious swipe at the part of the payments market that apps like Venmo, PayPal, and Square Cash have cornered. But there’s a catch — P2P payments with Apple Pay will live inside iMessage, and it’s unclear if Apple will let users perform them outside of its messaging app. Also, the money will be transferred to something called an “Apple Pay Cash Card,” which can then be sent to your bank account. That means Apple is not only coming for the Venmos of the world, but maybe the banks themselves.