Now their company, Sanas, is testing out artificial intelligence-powered software that aims to eliminate miscommunication by changing people’s accents in real time. A call center worker in the Philippines, for example, could speak normally into the microphone and end up sounding more like someone from Kansas to a customer on the other end.

Call centers, the startup’s founders say, are only the beginning. The company’s website touts its plans as “Speech, Reimagined.”

Eventually, they hope the app they’re developing will be used by a variety of industries and individuals. It could help doctors better understand patients, they say, or help grandchildren better understand their grandparents.