Cambridge Quantum Computing (CQC) hiring Stephen Clark as head of AI last week could be a sign the company is boosting research into ways quantum computing could be used for natural language processing.

Quantum computing is still in its infancy but promises such significant results that dozens of companies are pursuing new quantum architectures. Researchers at technology giants such as IBM, Google, and Honeywell are making measured progress on demonstrating quantum supremacy for narrowly defined problems. Quantum computers with 50–100 qubits may be able to perform tasks that surpass the capabilities of today’s classical digital computers, “but noise in quantum gates will limit the size of quantum circuits that can be executed reliably,” California Institute of Technology theoretical physics professor John Preskill wrote in a recent paper. “We may feel confident that quantum technology will have a substantial impact on society in the decades ahead, but we cannot be nearly so confident about the commercial potential of quantum technology in the near term, say the next 5 to 10 years.”

CQC has been selling software focused on specific use cases, such as in cybersecurity and pharmaceutical and drug delivery, as the hardware becomes available. “We are very different from the other quantum software companies that we are aware of, which are primarily focused on consulting-based revenues,” CQC CEO Ilyas Khan told VentureBeat.