Mercedes-Benz has unveiled a rugged new EQC 4×4 electric off-road SUV to show that electric vehicles can also be adventure vehicles.

That’s actually very much Rivian’s mission with the R1T electric pickup truck and R1S SUV, which it describes as “adventure vehicles.”

As for Mercedes-Benz, instead of making a new vehicle, they decided to modify their existing EQC electric SUV.