A German research institute announced Tuesday a new video standard that halves the bitrate required for streaming, allowing higher quality images on lower-power devices and opening the door wider to adoption of super high-definition 8K content.

The Fraunhofer Heinrich Hertz Institute said the new codec, VVC—Versatile Video Coding, will not compromise video quality. With ever-increasing demands on bandwidth for social media streaming, Zoom conferencing, 4K content and 360-degree panoramic videos, and especially during heightened web use spurred by global quarantines, VVC comes at an opportune time.

The increased transmission efficiency the codec promises to achieve would help major streaming services such as Amazon Prime Video and Hulu reduce costs as they prepare for higher-resolution fare down the road.