One of the biggest problems in the sneaker resale market may now be more manageable.
Product authentication technology provider Entrupy on Wednesday released its Legit Check Tech (LCT) solution, a device that uses artificial intelligence to determine whether a sneaker is counterfeit or not — and it only takes about a minute to use.
Fake pairs of popular Nike and Adidas sneakers are rampant in the resale sector. Authorities recently busted a counterfeiting operation that shipped $470 million worth of fake Nikes to the US.